They say you need a thousand true fans to build a sustainable music career. Getting those first few diehard fans WHO encounter such a pivotal role in edifice impulse can feel almost impossible when you'atomic number 75 just start impossible.
Thither are dozens and dozens of ways to get more fans for your music, but it's ultimately going to fall to your level of commitment and finding the right balance of tactic that works first for your individualized music life history strategy.
The list below isn't exhaustive, of course, only if you nail these 17 essentials, you'll exist well on your way to getting more music fans.
1. Know your brand
Before you do anything else, you perfectly moldiness know your brand. Your brand encompasses and is impacted by everything you do, from how you ubiquitous yourself (both in person and online), to how you communicate with your fans.
Lead the clock time to discover what's truly unusual about you, your artistry, and your story, then build out your stigmatize identity from there.
2. Engage your fans
In that location's no way around information technology — you have to engage your fans as untold as manageable if you want to hold up and grow your ring's following. It'll require consistent feat on your part to keep them sensitive of you, deepen the relationships, and in the end create superfans who wish help oneself boost you and put up your life history in the long haul.
3. Be consistent
Systematic to break through the haphazardness and hold the attention of the music fans you're targeting, you have to be consistent crossways all of your communication channels. Whether it's your e-mail newsletter, societal media pages, or new-sprung music releases, make a point you give your fans something to expect and look forward to happening a regular fundament.
4. Use hashtags
Hashtags are a great tool to come through easier for music fans to discover you. Search trending hashtags on Instagram and Twitter, and use them to connect with ecological niche audiences and topics of conversation that are relevant to you.
5. Do a giveaway
Everyone loves getting free stuff! Volunteer a download of an sole track in exchange for an email address, surgery run a merch giveaway on societal media. If you can incentivize your existing fans to share the giveaway with their friends, you'atomic number 75 likely to earn new fans of your music in the process.
6. Embracement flowing and playlisting
Getting your song featured on a common Spotify play list fundament be even more effective at creating seethe for your band than getting covered by a blog. Curated moving playlists are how nearly fans discover new music nowadays. With the accurate pitch and timing, you can strike gold with a play list feature.
7. Post YouTube covers
When music fans are trying to ascertain a specific song, YouTube is one of the first places they'll search. On with uploading your original euphony to your official channel, posting cover videos will improve your chances of appearing higher in search results, and bequeath make you more than accessible to new fans.
8. Play brotherly love events
Performing at Greek valerian events is always a win-win – you get to chip in back to your community and support a cause you care about, while also gaining positive exposure to a new audience. An ideal partnership provides rich cut across-promotion for both parties, while raising awareness for an fundamental issue. Acquiring creative with virtual live stream events is a great agency to progress to a wider audience online.
9. Play backstage events
Personal events are a great way to get more euphony fans. Start with your own network — surely someone you have it away has an coming wedding, party, or corporate event that could be made better with live (OR virtual) music! If you're looking for more opportunities, GigSalad is a great tool to use to find these types of events.
10. Married person with local bands and brands
Just like with acting charity events, partnering with local companies and buster musicians allows you to leveraging each other's audiences. You could trade support slots along upcoming shows with a band that's similar to yours, or collaborate along a cover video. You could also try reaching out to local optic artists to create cool, unique band merch items, and in return, you help promote their work at your shows, along your social media pages, and in your online merch store.
11. Build relationships with influencers
This is easier aforementioned than done, of course, but as you already screw, relationships are everything in the music industry. Uncomparable tweet from an influencer with a ample pursual could embody a brave auto-changer for your music career.
If you'Ra brand untested to the music business and you own zero contacts, try going out to networking events, conferences, or local diligence meetups. On that point are also plenty of online communities and Facebook groups you give notice join to bod up your network, as well as websites like Fluence that give you access to people who can help promote your music to a bigger audience.
12. Experiment with Facebook ads
With a unimportant bit of experimentation and the right audience targeting, you arse run Facebook ads that reach new music fans very inexpensively and effectively. Sound out this article for a great overview of how to get started.
13. Experiment with Instagram ads
If you've ever used Facebook Ads Manager before, guess what — you already know how to set up Instagram ads, because it all happens on the unvaried platform!
Instagram is an excellent tool for some building your artist brand and reaching euphony fans where they're already spending much of their time online. Hardly make a point you polish up on a few best practices for Instagram advertising before you get started, and then keep tweaking and experimenting to get better and punter results.
14. Run a adjure campaign for your new record album or tour
At first, you'll probably want to start petite and do information technology yourself. Even if you only mother a few features on indie blogs, that's enough to put you in a better set down to score straight bigger insurance coverage the next time you sustain something interesting to foretell.
Once you start gaining significant traction, though, you'll wishing to consider hiring a professed music publicist to manage your campaigns for you.
15. Function Show.conscientious objector's medicine promotion tools
Show off.co offers an awing suite of marketing tools that are valuable for artists at any stage. You tail use the platform to set up a pre-relieve campaign on Spotify, premiere a new music video on YouTube, habitus your email list, and much more.
There's a give up tier that allows you to begin started like a sho with basic campaigns and analytics, only you'll need to upgrade to a paid tier ready to take full advantage of the features that She.carbon monoxide has to offer.
16. Ride the wave of new social media platforms
Keeping up with the latest trends in music breakthrough requires a bad high level of proactive endeavour and timeliness. However, if you do to spot the boost of a new platform and get in early before every other musician jumps on the bandwagon, you'll reap the benefits of an excited, attentive audience with very little competitor.
Think of TikTok, for example — information technology's been a monumental driver of music discovery for a younger demographic, and only recently get bigger brands started to catch on. You certainly wear't take to jump on every freshly social media platform you come across, but if something feels like it could be the right niche for you, why non give it a shot?
17. Release great music!
When it comes belt down to it, if your medicine and shows are anything little than remarkable, you're going to have a really tough time gaining true fans. Focus relentlessly on building leading your songwriting and performance chops. If what you're doing is really unique and amazing to your target audience, you'll turn to them into superfans who will gladly promote you to their friends and followers.
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Lots of Plays but No Fan Base Edm
Source: https://bandzoogle.com/blog/15-ways-to-get-more-music-fans
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